This suite of logos for the poker industry began with Pokerfuse, a poker news website. This initial identity was bold but formal, with the icon based on the concept of a bomb with a burning fuse.
The success of the brand meant the company soon branched out into other areas of the industry, including F5, PokerPro, PokerSheild and Roto Tracker, requiring look-feel development for the various websites, infographics, document templates and promotional materials across the range.